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To promote the launch of the new blockbuster film "Batman v Superman: Dawn of Justice", Dr. Pepper made promotional bottles and cans interactive with Blippar. Blipping the cans and bottles unlocked exclusvie comic book issues, and allowed users to take a "Heroic Selfies" and earn a discount on movie tickets.

To promote the launch of the new blockbuster film "Batman v Superman: Dawn of Justice", Dr. Pepper made promotional bottles and cans interactive with Blippar. Blipping the cans and bottles unlocked exclusvie comic book issues, and allowed users to take a "Heroic Selfies" and earn a discount on movie tickets.

Dr. Pepper

Entertainment, Food & Beverages

Visible in United States

2016

To promote the launch of the new blockbuster film "Batman v Superman: Dawn of Justice", Dr. Pepper made promotional bottles and cans interactive with Blippar. Blipping the cans and bottles unlocked exclusvie comic book issues, and allowed users to take a "Heroic Selfies" and earn a discount on movie tickets.

To promote the launch of the new blockbuster film "Batman v Superman: Dawn of Justice", Dr. Pepper made promotional bottles and cans interactive with Blippar. Blipping the cans and bottles unlocked exclusvie comic book issues, and allowed users to take a "Heroic Selfies" and earn a discount on movie tickets.


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