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Max Factor Lipstick

Beauty & Fashion

Visible in United Kingdom

2016

Women often hesitate to buy red lipstick as they don't know which shade best suits their skin tone. So, Blippar and Max Factor made all Max Factor lipsticks blippable. The app recommends the perfect shade for your skin tone, allows you to explore the range and features video tutorials for the perfect lip look. Every product in Max Factor's entire cosmetics range is blippable. This partnership was the recipient of the 'Mobile Campaign or Strategy of the Year' at the 2017 Drum Marketing Awards.

Women often hesitate to buy red lipstick as they don't know which shade best suits their skin tone. So, Blippar and Max Factor made all Max Factor lipsticks blippable. The app recommends the perfect shade for your skin tone, allows you to explore the range and features video tutorials for the perfect lip look. Every product in Max Factor's entire cosmetics range is blippable. This partnership was the recipient of the 'Mobile Campaign or Strategy of the Year' at the 2017 Drum Marketing Awards.


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