Brief
Inspire children to ‘unleash the winner in themselves’.
Solution
We teamed up with Boost, a GSK energy drinks brand, to bring children in India closer to their sporting heroes. Boost’s product packaging launched cricket lessons led by Indian cricket team captain, Virat Kohli, and former captain, M.S. Dhoni. Kids could submit their best shots to Boost for a chance to meet Virat himself.
Results
High engagement with 3.5 interactions per user
