Brief
Drive strong and repeat engagement, social sharing, and enhance the perceived value of an advent calendar.
Solution
We teamed up with Design Bridge to reinvent Cadbury’s traditional advent calendar. Customers could scan their calendar with the Blippar app to enter a winter wonderland house and unlock a new selfie filter every day throughout advent. The 24 filters immersed users in different festive scenes -- from Cadbury Wispa party glasses to snowball fights, reindeer antlers and elf costumes.
Results
The advent calendar debuted in 2017 as the 4th best-selling advent calendar in the UK.
