Brief
Encourage brand engagement and basket spend with Max Factor’s makeup range
Solution
We gave beauty fans a makeup artist in their pocket. Shoppers can scan every Max Factor product (more than 500 products in the entire range) to unlock exclusive and curated content. They can find their perfect shade of lipstick through skintone matching, read peer to peer ratings and reviews, explore the wider collection and view make-up artist tutorial videos.
Results
82% of users clicked through to purchase.
