The Power Of AR & Computer Vision In Your Hands with Blippar

We have exciting news! Blippar is giving everyone the power to create augmented reality and access our computer vision capabilities. Our mission is to make AR content creation accessible and easy for everyone, even if you have no coding skills. Therefore, we are are extremely excited to announce that our augmented reality toolkit -- Blippbuilder and Blippbuilder Script -- is no longer in beta, and they are free for personal use! Whatsmore, we have a brand new tool, our Computer Vision API. Computer vision is the technology within the Blippar app that allows us to identify images and objects and has wide ranging use-cases across enterprise and consumer products.

By allowing everyone access to our technology we are empowering developers, marketers and everyday consumers to tap into the potential of the AR market, projected to be worth $120 billion by 2020 (eMarketer). Whilst also allowing businesses to leverage the game-changing technology that is computer vision for their own unique use-cases, which are endless.

The self-service suite includes:

• Blippbuilder Augmented Reality Suite

  • Blippbuilder - an easy to use drag-and-drop tool for those with no coding experience required

  • Blippbuilder Script - the full set of tools previously only available to Blippar employees is now available via the JavaScript tool, enabling users to create best-in-class AR experiences

• Blippar’s Computer Vision API - a powerful and simple CV platform with wide-ranging uses cases from image tagging to expediting claim validations for insurance companies.

Blippbuilder Augmented Reality Suite
With over four thousand users already, Blippbuilder is launching out of beta. Available online, users have access to two versions: Blippbuilder, a basic drag-and-drop tool that requires no coding skills (at no cost for personal use), and Blippbuilder Script, Blippar’s full AR Suite that allows for more advanced augmented reality experiences using JavaScript.

Blippbuilder encourages brands to exercise and maximise their creative and commercial muscles by providing brands with innovative and creative solutions, ranging from brand storytelling to shopper marketing. Aside from the advertising world, Blippbuilder will also enable game developers of any calibre to easily integrate augmented reality into their gameplay without a large time and effort investment. The tool is also being used by educational institutions, turning the world into an interactive learning environment.

Blippar’s Computer Vision API
Computer vision, the key driver behind Blippar’s visual discovery browser, is already a cornerstone for many of today’s emerging innovations such as self-driving cars and automated social media curation. However, there is a mismatch between demand and supply in the market. As the demand for computer vision grows, there are still many companies that are uncertain on the best way to utilise computer vision in their market. Blippar’s new Computer Vision API is the answer. A powerful and simple to use platform, all industries can now take advantage of this emerging technology to enhance their products and services. Examples of potential use-cases for the API range from meta-tagging and indexing a library of photo assets for media players to expediting claim validation processes in the insurance industry.

Both these technologies -- augmented reality and computer vision -- are transforming the world we live in for the better. Here at Blippar we believe everyone should benefit from these technological advancements and so we are delighted to open up our platforms to the world.

Ready to incorporate augmented reality and computer vision into your world? Click here to get started.

Read our official press release here and other coverage here: TechCrunch, VentureBeat, The Telegraph, MediaPost.